Marketing is the process that provides information about products and services. In this digital era advertising is also digitally. Digital marketing agency uses online channels to reach potential customers rather than traditional methods like TV, newspapers, etc. As Online channels are the Internet, mobile phones (SMS/MMS), e-mail, social media websites, and search engines. These days’ consumers want applicable, timely, educational, and accurate information at their fingertips.

If you have a business and you do have not a website then you are missing out on many opportunities to connect with your customers. A study shows that businesses without websites are less likely to receive phone calls from potential clients. Other sources of digital marketing are using email campaigns, displaying ads on social media sites, and running ads on search engines. So Google and Bing promote products on marketplaces like Amazon.com and eBay.

2. Digital marketing through Social Media

Social media is the use of internet-based services such as Facebook, Twitter, LinkedIn, Instagram, YouTube, Flickr, AND Others that promote business, brands, events, and anything else you want to share with people.

Types of social media platforms:

There are two types of social media platforms .1: paid and 2: free.

Free platforms require users to update status and post content while paid platforms pay you per engagement or impression. Another way to get traffic through search engine optimization techniques is to drive traffic to your site. Search Engine Optimization is the process of optimizing your website/blog to rank higher on search engines like Google, Yahoo!, and Bing. SEO increases the chances of visitors coming back to your site.

3. Role of Search Engines in Digital Marketing

In digital marketing Search Engine plays an important role because Search engines find websites related to keywords. When someone searches for a keyword, they are directed to a web page containing links that match the search query. Search engines give websites points if other websites link to yours. Websites with many visits (links) are ranked high in search results. You can buy credits for your domain name through Google Adwords Program. You can bid on a specific word or phrase and pay each time someone clicks on your ad. Your ads appear above the search results.

4. Role of Email Marketing in Digital marketing.

Email marketing is a type of direct mail where messages are sent from an individual company or organization to its customers. Companies often send promotional emails to attract customers to visit their stores or purchase their products. Many companies also offer customer newsletters that are sent regularly to inform the recipients about the latest happenings at the company. This helps build brand loyalty and trust with existing customers. Marketers use various tools including email campaign software, landing pages, autoresponders, and even text messaging applications to deliver carefully crafted messages which build relationships with customers. Today, you don’t need to own an expensive printing press to print thousands of brochures or magazines. You can simply create your own e-brochure and distribute them among your contacts.

5. Role of Content Management in digital marketing.

A content management system (CMS) enables you to publish and manage all websites created with it, including videos, images, blogs, newsfeeds, and calendars. Some systems will allow you to add custom modules and features that make managing your site easier. Popular CMS include WordPress, Drupal, Joomla!, DotNetNuke and Xoops.

6. Role of Software Applications in digital marketing

Software applications are computer programs designed to perform some task. Businesses use software applications for several reasons: to run business operations, to increase productivity, to store data, and to automate tasks. There are many different categories of software applications including office suites, accounting packages, project management software, CRM applications, ERP applications, database software, and much more.

7. Cloud Computing in digital marketing

Cloud computing refers to the practice of utilizing networked computers via the cloud infrastructure provided by a third party. It allows individuals to access networked computers over the Internet without needing to own or lease computer hardware. This is a cost-saving measure since the user only pays for what they use and not for upfront investment in technology.