Google and Bing are extensive platform for PPC advertisement for serve the large number of audience .Google ads control over the 90% search traffic where advertiser look for the maximum reach .Google offer the advance variety of targeting the large number of audience ,different ads formats ,merger the different platform like YouTube and Google network.
Bing Ads protect the Bing ,Yahoo ,AOL web .But it shares in the market 6% and provides lower competition .Most Bing users belong to the UK . USA regions and its platform is strong in these common regions .It accesses the more mature and higher income audience .
Google Ads for PPC Advertising
Google ads are an online advertisement platform .It allows the users to display the ads for the businesses through the Google Display Network for millions of websites. For relevant keywords users search the terms and Google runs ads and sales to control which ads appear .
Benefits of Google Ads
1: Huge Search
Google Ads holds a 90% share of the search market and reaches a distinct audience.
2: Up to date targeting
For targeting the different audience from different parts of the world its remarketing and audience segmentation are highly purified.
3: multiple Ad Formats
Google provides different kinds of ad formats in text,image,video and for business ad promotion .
Bing Ads for PPC Advertising
Bing ads that called the Microsoft Advertising . Bing allows the announcer the ads on its platform like Yahoo and AOL .Here advertiser bids on the base of keyword and ads shows on bid amount and relevancy .
Paid search
As you see the text ads on Bing’s search ads it appears when consumers search on certain keywords .
Intended audience
Intended audience works in CPC and you can setting the campaign like
Census data like ,age ,gender ,income level ,education are the demographics .Location like country ,city ,fixed diameter are all around your business .Through devices like mobile ,desktop or tablets you can target the users .
People that are not interested in your offers you remove these don’t pay for those .
For example if you want to sell your online course for digital marketing so you need fix some points:
- Set the age limit for example if you target the audience between the 20 -45 )you can set the age group ,gender and area .
- Interest in digital marketing
- keywords
- Location where you want to offer these services .
Benefits of Bing Ads
1: Low competitiveness
On bing platform few advertisements show because of low competition and so there is less bidding pressure . Here you can spend your money for advertisement to grow your businesses so here are the best opportunities for advertisement because of low competition .
2: Lower CPC
It has a lower CPC than Google .It is an amount that advertisers pay on every click .If you want to run a campaign on Google or Bing platform you pay only when people click on it .
Example:
On Google ads click on keyword cost 5$
On Bing ads click on key words cost 2.5$
So this is the price difference between Google and Bing ads .Bing runs the ads on a low cost rather than Google .
Here are two kinds of CPC
1: High CPC
2: Low CPC
3: Premium Demographics
Bing users are mature ,more educated and have high sources of income and mostly its users are from UK and USA states .
Differences between Google and Bing ads
Net Reach
Google audience reach is 90% and the other side Bing audience reach is 6-9 % but its reach is also in millions that belong to US,UK and Canada .
CPC
Google CPC rate is high but bing has low rate competition between the 20 to 35 %.
Competition Volume
Google completely fills up on advertising for industries where it is a trouble to stand out for new business .On the other hand Bing is low competition and best for new business in niche markets .
Demographics
Different Google users base with younger and new, but the Bing users are mature and trend 35+ age group that and mostly are desktop users .
Ad Placement
Google accesses the ads on Google display Network ,YouTube ,Google search,and Gmail. Bing accesses the ads Yahoo ,AOL and MSN that are others bing properties .
When to select Google Ads
- When you need to approach the largest audience .
- For production where brand clarity is critical.
- If you have an adjustable budget to participate in the other advertiser .
When to select the Bing Ads
- If you want you can choose the mature and older audience that has disposable income .
- If you want to manage financially with little .
- You need to run a big campaign for desktop users .
Conclusion
The difference between Google and Bind Ads depends on your target audience , your goal and budget. Here google offers a huge audience and new features for users and on the other hand Bing provides high value leads (High CPC and low CPC) .If you want to run a campaign then for best performance maximum users use the both platforms .You can select the age group ,gender and location as your requirement for the audience .Bing provide the services as the low level budget if compare it Google .For example Bing ads CPC is 2.5 $ and Google ads CPC is 5$ .So most the people prefer Bing for run the campaign for best result in low cost .
FAQ’S
Is Bing ads are valuable if it compare to Google ads?
Yes ,Bing provides the valuable ads because of low CPC and get million of traffic.
Can you run the same campaign on both platform ?
Absolutely you can run the same campaign on both platform .Bing allows the user to run the crucial campaign for google ads .
Which platform is best for ads ?
Bing platform provides the low CPC that is friendly budget and Google offers the wide reach .It depend on your.
How should I determine the allocation of my budget between Google Ads and Bing Ads?
You need to test at least one month then analyze the performance of both and allocate the budget between Google Ads and Bing Ads.