Google algorithm used page ranking and it is the best way to rank the website using SEO. This tells google about the topic. Specific keywords use to rank the website and the best content writing plays an important role in ranking the website. Google algorithm recovers the data in the search index and quickly delivers the best result.

Google algorithm is a complex system and in the search query, it allows Google to rank the pages. For this purpose, Google uses a crawler that scan and indexes the pages. Google Algorithm performs a very specific task and it is a set of rules for solving the problems.

How does the Google algorithm work?

Google algorithms search out the web pages base on keywords and then rank the pages using several factors and find that keyword and how many times they are used in search engines. It uses a knowledgeable indexing system and multiple techniques and uses Different techniques for searching.

1: Relevant result :

Google understands the user searching and searches intent then returns the relevant information. The user wants to search the particular query and get information on the specific website. Because Users want fresh content and relevant queries. So that they find the result of the query. When the user gets information about his topic they stay on the site and search for it so this way increases the ranking of the site in search engine.

Example: If you search on the google “New iPhone” So you find a list of relevant keywords about content. You can choose your favorite site and can find your required query, information, and prices of the products.

2: page relevancy

In the second number, google find the page relevancy in the search query and this is the best way to find the pages for user’s answers. Users crawl and index the sites to analyze the content. Keywords play a key role in the query and pages appear for the relevant content.

3: content quality

Your content should be more informative and catchy keywords because customers search for informative content. One of the elements should be ranked on the ranking page site rank on the first page. The main factors that influence the site are the quantity of the backlinking, linking page quality, and the number of linking pages.

4: User friendly

Google covered the relevance and quality of the content that should be user-friendly and have good usability for the website. Technical features of the website are as :

• Page speed
• Security of the website
• Page observance
• Use in all browsers
• Mobile friendly

Search Engine Advertising

Search engine advertising is a part of marketing and is essential for online marketing. These aids are paid an appearance in the google search engine. There are different types of SEO marketing is available.

1: PPC

2: PPI

3: CMP

4: PPA

All these programs are proven and this program uses for Advertising because Advertisements play an important role in online marketing. Advertising Content should be informative and related to queries for user satisfaction Because Google prefers quality and demonstrative content. In advertising perfect copywriting increase your audience.

1: PPC

It is Internet marketing and you pay a fee each per click. If you will pay the fee when visitors click your ad and it is buying method that visits your site. Search engine as google, bing and other social media publish it for the advertiser that pays a cost per click.

2: PPI

The meaning of Pay per Impression is to pay the fee when your ad appears on your particular web page and online services offered for advertising PPI.

3: CMP

It is a content marketing platform and helpful for team plan and creating particular materials that help to raise your brand recognition and lead generation that increase your business.

4: PPA

Pay per action is related to PPC but the difference is only you pay that time when the user completes an action. It is an advertisement procedure in which customers download files or register on your site then you will pay a certain amount.