Technical SEO is an important part of SEO and it plays an important role to confirm that your website is perfectly optimize in search engine . Although content and keyword optimization are important for being seen.So Technical SEO is about ensuring search engines can easily navigate and interpret your website. Nonetheless, numerous websites encounter typical technical SEO problems that may impede their performance and rankings. Here we talk about some problem and solution of technical SEO .
Slow Website Speed Issues of Technical SEO
Slow website speed is a prevalent technical SEO problem. The speed at which a page loads affects both user experience and where the page ranks in search engine results. A sluggish website annoys users and boosts bounce rates. Indicating to search engines that your site might not be providing a positive user experience. This could decrease your rankings, particularly following Google’s Page Experience update.
How to Improve the Speed of a Slow Website
Optimised image :Improve image quality by compressing images using tools such as TinyPNG or ImageOptim without compromising quality.
Utilize browser caching to decrease load time for returning visitors by enabling caching on your pages.
Condense CSS, JavaScript, and HTML: Eliminate unnecessary characters, comments, and spaces from your website’s code to enhance loading speed.
Utilize a Content Delivery Network (CDN): By utilizing a CDN, your website will be spread out on various servers globally. So Decreasing delay and enhancing loading speed for users in diverse regions.
Speed of your Website: Utilizing tools such as Google Page Speed Insights or GTmetrix to monitor the speed of your website can assist in pinpointing particular areas that need improvement.
Crawlability and Indexing Problems in technical SEO
If problems arise with crawlability or indexing, search engines might overlook crucial pages, or your entire site could be excluded from search results.
- Robots.txt
- Noindex tags
- Poor internal linking
How to Resolve Indexing and Crawlability Problems?
Frequently monitor your robots.txt file to make sure that vital pages are not getting blocked from search engine crawlers.
Utilize Google Search Console to pinpoint pages with indexing issues and rectify any inadvertent no-index tags.
Enhance internal linking by making sure that all crucial pages are connected to from within the website. It is preferably from the homepage or other pages with high authority.
Duplicate Content
Having identical content is a technical problem in SEO that can harm your position in search results. Because It becomes challenging for search engines to determine the ranking of pages on your site when they find similar or identical content on various pages. This could reduce your ability to rank well and result in decreased visibility on search engines.Here are some causes of duplicate content that effect your website ranking .
- Multiple URLs for the same page
- WWW vs. non-WWW versions
- HTTP vs. HTTPS versions
To fix these issues follow these instructions . As Utilize canonical tags to show search engines the preferred page version.
Utilize 301 redirects to send duplicate URLs to the main URL version.
Make sure your website always sticks to either using WWW or non-WWW and HTTP or HTTPS by establishing site-wide preferences in your CMS or applying .htaccess rules.
Broken Links
Broken links, also referred to as dead links, direct to pages that are no longer available. If visitors come across a 404 error, they will probably exit your website, which will cause the bounce rate to go up. Moreover, search engines could perceive a website with an excess of broken links as inadequately managed.
To identify the broken links and crawling use streaming frog ,Ahrefs. For error 404 check regularly Google search console .
Mobile Usability Issues
Search engines are favouring mobile-friendly websites due to the continuous rise in mobile traffic.Google utilizes a method known as mobile-first indexing, wherein the mobile version of your website is considered the main version for both indexing and ranking purposes. Inadequate mobile optimisation can lead to poor user experience and low search engine ranks.There are different mobile usability problems that are very common .
- Non responsive website design
- Small font size
- Too close element
To fix these problems create responsive web design ,large font size ,space between elements ,and test your site using mobile friendly test on Google .
Security Concerns with HTTPS
Modern websites have to use HTTPS. It is a ranking element for Google in addition to offering security by encrypting data sent between the user and the website. However, technical SEO problems may arise from incorrect HTTPS implementation.
There are different common problems of HTTPS as mixed content warning and this occurs between (HTTPS) and HTTP. Expire SSL certificate damage the ranking .So fix all these problem for HTTPS Security Issues .
Summary
Improving your website for search engines cannot be done without focusing on technical SEO. Common technical SEO difficulties that might affect your website’s performance and rankings include things like a slow website, crawlability and indexing issues, duplicate content, broken links, mobile usability issues, structured data mistakes, and HTTPS security issues. By frequently reviewing your website and tackling these technical SEO issues, you can enhance your website’s ability to be crawled, the user experience, and its presence in search engine rankings.